Advertising and Behavior Control Essay - 805 Words

In the article â€Å"Advertising and Behavior Control† there were many arguments for and against advertising. The first and the biggest problem Robert L. Arrington has against advertising is â€Å"puffery.† The reason/reasons why Arrington has a problem with puffery is due to the fact that the seller makes exaggerated, or suggestive claims about a product. His overall argument on puffery is that it isn’t just â€Å"bragging† but it is bragging that is designed to persuade you to want the item or product being sold. The bragging goes so far as they convince the viewer (of the advertisement) they need the product. Puffery ultimately leads to manipulation, exploitation, and control over what people think of the product. Although Arrington has reasons†¦show more content†¦These are just a couple of the arguments for and against advertising, and Arrington continues with many more thought provoking and legitimate arguments. All in all, Arrington make s claims for and against advertising, and eventually comes to the conclusion that he does not know what is right. If advertising is indeed good or bad as he says on page 289 â€Å"I do not pretend to have the answer. I only hope that the above discussion, in showing some of the kinds of harm that can be done by advertising and by indicating the likely limits of this harm, will put us in a better position to grapple with the question.† In my own opinion I don’t think that advertising should be controlled anymore than it is now. My reason for thinking this way is because products are made to be sold and along with that products are also madeShow MoreRelatedTaking a Look at Manipulative Advertising773 Words   |  3 Pages​The meaning of advertising is the act or practice of calling public attention to ones product, service, need, etc(cited in Collins English Dictionary). 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